Marketing for Accountants – A Painless Way to Teach Business Development Skills to Associates and Managers
The classroom training freshly minted accountants receive doesn’t prepare them for the challenges they will face when trying to find and sign up new clients. And yet, we all know that the fastest ticket to partnership (assuming requisite technical skills are there) is to demonstrate an aptitude for business development.
So, where do associates and managers obtain these skills?
Here’s my modest suggestion: Since 2008 I have written over 150 blogs/newsletters dealing exclusively with accounting practice business development that appear on this website. I send one or two out each month. It’s always been (and will continue to be) free.
Have the associates and managers in your firm sign up to automatically receive these postings. A lot of firms that do this then schedule, say, 15 – 30 minutes after each is received to get together and talk about the subject and how it applies to their firm’s particular circumstances. Perhaps this process would work for you …
Over time they’ll gain business development insights they never would have otherwise acquired and in the long run this will positively impact the firm’s acquisition of new clients. Everybody wins.
Tell them to simply send an email to firstname.lastname@example.org and it will all happen automatically. They don’t even have to fill in the subject line or type a message.